NewsCred raises $15m and reinvents itself as content marketing firm

by Curtis Lee Fulton

NewsCred, originally a modernized newswire service, has raised $15 million from venture firm Mayfield Fund. Now billing itself as a content marking firm, NewsCred resells premium content to anyone who wants it; marketing reasons or otherwise. They have content deals with The New York Times, The Guardian and The Economist. The company also offers publishing tools and services help its customers “curate and tailor content.” Its customers include Pepsi, General Electric, Johnson & Johnson,, Toyota and AIG.