Andrew Sullivan sees spike in subscriptions after offering monthly rate

by Curtis Lee Fulton

Superstar blogger Andrew Sullivan reported today that daily revenue for his blog, the Dish, has spiked from $1,000 to $2,000 since he started offering readers a $1.99 monthly rate last week. New subscriptions have also jumped from 50 a day to 100. As of last week, the Dish has earned $135,000 in subscriptions since it built a metered paywall on February 1. Before the paywall, the blog earned  $518,000 from a “pre-subscription” drive in early 2013. Yearly subscriptions are $19.99.