In-app purchases 76% of Apple’s app store revenue

by Curtis Lee Fulton

In-app purchases brought in 76% of all of Apple’s app store revenue in the U.S. between January 2012 and March 20, 2013, finds a recent study by app analytics company Distimo. In Asia, the figure was 90%. The average revenue per download of the top 250 apps was $0.99 in the U.S. and $3.12 in Japan.