Financial Times: our consumers spend more time reading news with mobile

by Curtis Lee Fulton

Consumers spend more time reading news if they have a mobile device, says the Financial Times. Media research outfit TheMediaBriefing got a peek at the paper’s numbers and saw that mobile affects how people read news. Tom Betts, Financial Times head of data, backed the numbers, claiming that “people reading across multiple devices increases their consumption… they read for more and longer.”

The Financial Times’ mobile numbers show a spike in the morning, then tail off. There’s another smaller spike in the evening. The desktop numbers pick up in the late morning and taper throughout the day.

Advertisements