Platform loyalty will push iPhone in front of Android by 2015

by Curtis Lee Fulton

Platform loyalty will push the iPhone in front of Android by 2015, predicts the Yankee Group, a market research firm. The firm found that 9% of iPhone owners plan to switch to another platform with their next purchase, while 24% of Android owners plan to leave the platform and 18% of Android owners intend to switch to iPhone with their next purchase.