Twitter opens ad buys to all U.S. users

by Curtis Lee Fulton


Twitter ad buyers can choose how much they want to spend for new followers.

Twitter says it’s opening its self-service ad platform to all U.S. customers. Ad buyers can use the service to target users that are simular to the followers of specific Twitter handles, or pick from a list of over 350 predefined categories.

Ad buyers on the prowl for more Twitter followers can choose pay only when they pick up a new follower from their ad. Buyers can also pay a lower rate per user engagement, such as retweets and replies. In both cases, buyers choose the maximum amount they want to spend in a day, simular to Google AdWords.