Despite 41.6% circulation slide, newspapers still earn 3/4 revenue from print

by Curtis Lee Fulton

Alan D. Mutter frowns at the latest National Association of Newspapers print numbers:

…The way newspapers count their subscribers masks a deep, ongoing and troubling plunge that has cut print circulation by 41.6% at the nation’s biggest papers since 2005.

Print matters because it still produces approximately three-quarters of the revenues at the typical newspaper, according to Jim Conaghan, the vice president of research at the Newspaper Association of America, an industry-funded trade group.