Faced with surge in followers, Twitter users grow wary

by Curtis Lee Fulton

When faced with surge in followers, certain Twitter users will become wary and post less, finds a study by Andrew T. Stephen, a business school professor at the University of Pittsburgh. When Twitter users with a follower count of between 62 and 245 saw it suddenly jump by 100, they dialed back their posts.

Stephen believes that once the users saw the jump, they figured they had achieved some level of status and wanted to preserve it. He concludes that Twitter will eventually reach some sort of equilibrium, where only celebrities and corporations post, and the rest of us just read.