TheAtlantic.com doesn’t know where 25% of its traffic comes from
by Curtis Lee Fulton
TheAtlantic.com says 25% of its traffic sources come from “dark social” referrers. Specifically, a dark social visitor doesn’t provide a referrer, but the incoming link is so long that the reader probably didn’t type it by hand. The magazine figures most dark social links were shared via non-web technology like email or text message.
TheAtlantic.com says the rest of its traffic comes from regular social, search and bookmarks.