Nielsen buys Bowker’s intelligence and commerce products

by Curtis Lee Fulton

Venerable ratings authority Nielsen says it’s buying Bowker’s Business Intelligence and Commerce Solution products. Bowker is a bibliographic data provider.

Nielsen says it plans to use its new Bowker properties to “measure the impact of eBook sales in the US and UK.” Nielsen also plans to roll out a service for retailers that offers them a way to “source and order books throughout the English-language book market.”

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