Close to 80% of Canada’s population reads a newspaper at least once a week, in either print or digital form, finds a study by NADbank, a Canadian news industry research organization.
The study found that weekly readership is highest in Halifax at 84%, Winnipeg at 83% and Montreal at 80%.
Weekly digital readership ranges from 29% to 39% in Canada. Halifax is the top digital news market, followed by Winnipeg, Montreal and London.
Up to 60% of Canadians read newspapers every day, with print still winning as the primary source. Total weekly readership across all news platforms has reached 10 million for the first time in Canada.