Most people read news on Facebook accidentally

by Curtis Lee Fulton

Most US adults wind up reading news on Facebook accidentally, finds a survey by the Pew Research Center.

According to the survey, 78% of Facebook users who read news on the site were there for other reasons. Only 4% of those surveyed said the site “is the most important way they get news.”

Thirty-four percent of Facebook users who say they read news on the site are 29 years-old or younger.

When Facebook news consumers were asked why they decided to click on a news article, 70% of them said they read the story because it interested them.  Facebook news consumers also said they had other reasons for reading an article:

  • entertaining – 51%
  • surprising – 50%
  • friend recommendation – 37%
  • preferred news outlet – 20%
  • story has lots of “likes” – 13%