Blogger Andrew Sullivan earns $791k from subscriptions

by Curtis Lee Fulton

Superstar blogger Andrew Sullivan reports that his blog, the Dish, has earned $791,000 since he put up a metered paywall ten months ago, $518,000 of which came from a “pre-subscription drive” before the paywall went up.

Sullivan hopes to earn $900,000 by the end of the year, although back in May he remarked that that the goal looked “less likely.”

Subscriptions go for $1.99 a month or $19.99 a year.

The Dish saw a “surge” in subscriptions during October – the highest since last March – which Sullivan figures came from readers wanting to know more about the US government shutdown and threat of default.

Sullivan says the blog now has 30,880 paying subscribers. In October it saw 1.2 million unique visitors and 7.7 million page-views, which he says is the “highest number of unique visitors” the blog has had since leaving The Daily Beast ten months ago.

As a way to prod freeloaders into ponying up for the subscription, Sullivan says the blog now support house ads that remind readers to subscribe. Paying subscribers who have signed into their account won’t see the ads.

“So far so great,” says Sullivan. The blog raised “$3,400 in new subscriptions in our slowest period of the week, which is three times the total of last weekend.”